Article The Future of Contextual Advertising in a Cookieless World With the phasing out of third-party cookies, contextual advertising is becoming even more important as a way to… Read more
Article The Benefits of Programmatic Advertising in Audio Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of… Read more
Article Why Audio Advertising Is So Effective Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,… Read more
Article What is Contextual Advertising and Media Intelligence for Audio and Video? Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the… Read more
Article What is Prebid Advertising for Audio, Video, and Display Ads? Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s… Read more
Article Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or… Read more
Article Audience Modeling in Advertising Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is… Read more
Article How to Use Ad Frequency to Optimize Campaign Effectiveness Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure… Read more
Article What’s Next in Digital Audio: Predictions for 2023 Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years… Read more
Article 2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences Podcasting and digital audio has grown at an astounding rate over the last several years. It is now… Read more