Article Measuring Incremental Lift in Audio Advertising Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to… Read more
Article Tracking Audience and Reach Overlap in Podcast and Audio Advertising When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A… Read more
Article Integrating Audio Data and Technology Into Advertising Platforms Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and… Read more
Article Using Google Data Studio for Audio and Podcast Data Learning how to visualize your data is a vital ability you must have to achieve your business goals.… Read more
Article The Use of Audio vs Video in Your Podcast Strategy For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is… Read more
Article How to Prove That Audio and Podcast Advertising Works Using a Lift Study As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new… Read more
Article How to Use Pixels in Your Digital Audio Strategy The constantly growing popularity of digital audio and podcasting across the globe has opened doors to new realms… Read more
Article Podcast Advertising at Scale for Publishers The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content… Read more
Article Podcast Advertising at Scale for Advertisers Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of… Read more
Article Why Should Your Company Work With an Advertising Agency? At some point, your business is going to want to consider working with an advertising agency. You might… Read more